Abductedcow.com is a website written by Wade Treichler for no particular reason. Topics covered include politics, geekery, artsy-bits, hippy rage, zombie plans, bicycles and whatever else I feel like at the time. You can also follow me on twitter, or check out my web solutions company Spoke Creative Group. For the love of god, please report all spelling errors.
Hammerhead Bicycles
This is one of my favorite web-projects to-date. Hammerhhead Bicycles is a boutique North Austin bike shop specializing in premier high-end mountain bikes, in addition to its own line of exclusive custom frames.
In 2007, new ownership took over, determined to reach out to Austin’s vibrant cycling scene. A key aspect of this initiative would be the creation and establishment of a new, interactive web site that would not only promote the Hammerhead Bicycles brand, but that would provide previously-unavailable resources and service to the entire Austin cycling community.
The partnership resulted in a dynamic web 2.0 portal featuring discussion boards, a multi-author blog, and a network of Twitter accounts dedicated to frequent updates on local trail conditions. Another creative addition (though not a permanent fixture on the site) is a GPS- and Google Maps-enabled real-time tracking leader board for the Colorado Trail Race.
Hammerhead Bicycle’s new site features a header that combines original photography with bold, easy to follow two-tiered navigation. Powered by WordPress, the site possesses exceptional built-in search engine optimization tools and capabilities, and the user-friendly content management system allows the Hammerhead staff to manage, monitor and update the site’s content in-house. Various planned improvements are pending, including additional static content and a basic e-commerce module.
