Funky Cold Medina

I heard a story recently about some DJ’s in San Antonio who were loosing their job because the station was changing formats, so hijacked the broadcast for several days straight, and played nothing but Tone-Loc’s Funky Cold Medina, unitl the police finally caught up with them.  Apparently this is not an uncommon prank – from XHTO-FM in Ciudad Juarez/El Paso:

In an unusual opening, the station played the song Funky Cold Medina for 76 straight hours.

That’s an intresting marketing strategy.