No it’s not the car company spelled wrong. It’s a city of 50,000 being build in the Abh Dhabi desert with a carbon footprint of zero. Why would a country with 10% of the worlds oil spend $18 billion on a project like this?

“The answer is simple,” says Sultan Al Jaber, CEO of Abu Dhabi Future Energy Co., the developers planning the city. “There are two reasons. Number one, because we can. Number two, because we should. And because this is a logical step and a natural extension for our involvement in the energy markets.” – npr

An interesting idea, I’d love to see an American attempt at something like this (we really are smarter than everyone gives us credit for), but seeing as we can’t even put New Orleans back together, that’s probably not going to happen.